If you use Instagram or TikTok, you’ve probably noticed that video marketing is taking the real estate industry by storm.

Listing photos are necessary to sell homes today. But photos can’t always tell the whole story about a property. That’s where video marketing comes in. According to a 2020 NAR report, 73% of home sellers are more likely to choose agents who use video as part of their real estate marketing strategy.

Just 12% of home sellers said their agent used video to market their home, according to the 2021 NAR Home Buyer and Seller Generational Trends Report. But 41% of all home buyers reported using online video sites in their home search, and over 50% of buyers aged 22 to 55 said videos are a valuable feature they look for on an agent’s website.

One thing’s for sure: home buyers and sellers want more video! Stand out from the competition and sell homes faster with these video marketing tips.

1. Integrate video into your content marketing strategy

When you make video an important component of your content marketing strategy, you may increase your customer base and sell homes faster.

Get creative and expand your real estate video marketing beyond listing videos and virtual tours. Use video to promote yourself and your brand. Integrated with social media and email advertising, video is a fast way to become a recognized real estate expert in your community.

Customer testimonials are another great addition to your video marketing strategy. Use testimonial videos to showcase your happy clients while providing potential home buyers and sellers with the social proof they need to choose you as their agent.

According to Wyzowl’s State of Video Marketing report, 86% of businesses used video as a marketing tool in 2021. You can help yourself stand out from the crowd through your creative real estate video marketing!

2. Invest in the right equipment

There’s nothing worse than a poor-quality marketing video. Fortunately, modern phones come with high-quality cameras, powerful imaging sensors, and easy-to-use video editing apps. Virtually everything you need is already at your fingertips!

All you really need is a good microphone for voiceovers and a stable base such a tripod to mount your phone. A simple lavalier microphone is better than your phone’s mic, allowing you to make high-quality video recordings. Crisp, clear sound makes a big impact.

For videos filmed on the go, a stabilizer is a helpful tool to keep your phone from shaking while you record. A stabilizer is like a portable, convertible tripod that you hold in your hand to shoot video on your phone.

For marketing videos filmed at home or in the office, consider purchasing an external USB microphone and mounting an external camera to your laptop or desktop computer. Integrated laptop cameras tend to have low resolution and poor color balance, not to mention terrible audio quality!

3. Plan out your content before shooting

Decide the story you want to tell with your video before you begin recording and script out your ideas. Are you creating a listing video? A neighborhood guide? An explainer about the home-buying process? Whatever you’re filming, put your ideas down in an outline or brief script.

An outline will help you break complicated content into bite-size, easily digestible pieces. Plenty of real estate topics are confusing to the average person, and your audience will thank you for simplifying things for them.

Video marketing is more important to real estate success than ever before. Connect with your clients in new and exciting ways with high-quality, relevant, and helpful videos.