The air is crisp, and temperatures are cooling. The changing of seasons presents an ideal opportunity for real estate agents to revamp their marketing strategies. So, why does marketing matter and how can you embrace the season and have some autumn fun? Let’s talk about it!

Why Is Marketing Important for Real Estate Agents?

Marketing is a critical component of any successful business plan. There are a variety of ways you can market yourself and your brand to increase visibility and establish credibility with potential clients. Good marketing is often what sets the most successful real estate agents apart from their competitors, helping them attract more business and generate more referrals.

Top 10 Fall Marketing Ideas for Real Estate Agents

From social media to community festivals, the fall season offers plenty of ways for real estate agents to connect with potential clients and successfully scale their business. Check out our top 10 favorites:

Run a paid ad campaign. Create a Meta or Google ad that embraces the season and highlights your service. For example, the copy for a Halloween-themed ad may read, “Don’t be scared to sell!” and then promote yourself as a capable seller’s listing agent.

Share positive reviews. Have some client feedback that’s so good, it’s scary? Place them on a seasonal background and share them on social media. You can make various themed posts on Canva—but don’t forget to brand them!

Stage seasonally. Spruce up your listings with some traditional fall décor and fragrances. Place an autumn wreath on the front door and light a pumpkin spice candle for ambiance.

Use seasonal hashtags. Boost engagement with your social media posts by using fall-themed hashtags along with your business ones. For instance, if you’re sharing a new listing on Facebook or Instagram, you could use #moving, #fall, #fallfun, #fallvibes, #autumnbeaty, #newhouse, and #newlisting.

Sponsor fall festivals. Communities love to celebrate autumn. In every town, you can find a fall festival, parade, or trick-or-treat activities to sponsor. Donate candy and other goodies to help boost your brand visibility.

Boo! potential clients. Fall may be the sweetest season of all—literally! This is the perfect chance for you to Boo! homes in your community that may be interested in your services. Leave a bag of candy at their doorstep, and be sure to include a business card, flyer, or other personalized items, too!

Optimize your website copy. Review your website content to ensure it is search engine optimized (SEO). Strategically place keywords in your copy to catch organic traffic from internet search engines.

Make a video. Video marketing is a fantastic way to advertise your listings, share video testimonials, provide market updates, and offer other helpful tips. Post the video on your social media accounts or YouTube page—and remember to use SEO keywords!

Send a fall newsletter. Send a seasonal newsletter to everyone in your email database. Feature new listings, advertise local events you’re sponsoring, and share a hearty fall recipe.

Give themed closing gifts.* Assemble a fall-themed basket with seasonal treats or autumn-scented potpourri for the new house.

However you choose to harness the magic of autumn in your advertising, ensure you keep marketing efforts top-of-mind. Remember, visibility is key! Keep your name and your brand prominent in your community to build trust and establish credibility with potential future clients!

*Except where prohibited by law.

Reference to any specific brand, product, or service does not constitute endorsement by ORHP. ORHP does not receive compensation for providing third-party links.