How to Target New Clients

Real estate is a highly competitive field. As an agent, you must maintain a steady stream of new and returning clients to build a successful business. Regardless of market conditions, proactively seek ways to continue expanding your network. 

To attract new clients, strengthen your brand and reputation within the community by demonstrating your industry knowledge, skill sets, and commitment to customer care.

Ways to Win New Real Estate Clients 

So, how can you land new real estate listings quickly and efficiently? Here are a few ideas to help you pump up your pipeline:

• Engage online. In the digital age, a strong social media presence is a must. Find creative ways to engage with your audience. Share relevant articles, host giveaways, and run paid Facebook ads to find the right real estate clients.
  
  
• Make a website. Sites like GoDaddy and WordPress make it easy and affordable for anyone to build a website. Artificial intelligence chatbots like ChatGPT can help you generate keyword-optimized content to drive organic traffic to your website.
  
  However, remember that while artificial intelligence chatbots are helpful, AI is not perfect. Use it as a tool to help brainstorm ideas, but double-check the content for accuracy. Re-write copy using your own words and tone to avoid plagiarism.
  
  
• Send mail. Email campaigns are an excellent way to keep your name visible and share important information. Some reports indicate that a well-crafted email can offer an ROI of $36 for every $1 spent. Platforms like Hootsuite and MailChimp can help manage your database and schedule email delivery.
  
  Don’t forget snail mail! Direct mail is another way to effectively find new real estate clients in targeted zip codes.
  
  
• Get involved in the community. When it’s time for someone in your town to find a new home, make sure your name is top of mind. Donate gift baskets to charity auctions, support meaningful causes, or sponsor a little league team. Get involved with your local chamber of commerce and establish yourself as a well-respected leader in your community.
  
  
• Purchase leads. Many companies, such as Boomtown and Market Leader, sell real estate leads. However, it is imperative to research lead companies before doing business with them, as some may be scams.
  
  
• Include an Old Republic home warranty. Including a home warranty with every home sale transaction can help attract more potential buyers to your listings, boost your reputation, and help mitigate your risk.

To achieve real estate success as an agent—and keep it—it’s imperative to constantly expand your client base. Use these tips to diversify your portfolio and expand your reach beyond your current network. Focus on acquiring new clients, tapping into new markets, and broadening your expertise!

Reference to any specific brand, product, or service does not constitute endorsement by ORHP. ORHP does not receive compensation for providing third-party links.