Closing gifts are a fantastic way to foster a positive client relationship and enhance customer satisfaction. Real estate agents should celebrate homeownership, and gracious gift-giving can also help expand their clientele—after all, happy clients tend to generate referrals.
When selecting the perfect closing gift for your real estate clients, remember these three key rules:*
- Keep it simple
- Keep it memorable
- Keep it visible
Closing Gifts for Buyers: Create Excitement
Closing day is an exciting time for homebuyers. Share their enthusiasm by gifting items they can use in their new home, such as a:
Bottle of wine. Gift a bottle of wine for a celebratory dinner in your clients’ new home. Make personalized labels that keep your name visible in their kitchen.
Movie night gift basket. Assemble a colorful gift basket with popcorn, drinks, and goodies for a fun family night in their new home.
Personalized address stamp. A new address calls for a personalized address stamp to give their correspondence a special touch.
Closing Gifts for Sellers: Capture a Memory
Closing day may be bittersweet for the home seller who is leaving behind a place that may hold many memories. Consider sharing a nostalgic closing gift for home sellers, such as a:
Memorable painting. Have an artist paint or sketch a drawing of the old house so the homeowners can have a special keepsake.
Personalized holiday ornament. Gift a personalized ornament featuring a photo or drawing of their old home.
Native perennial flower. Give your clients a native perennial flower to plant in their new home that will come back year after year.
Of course, one of the best closing gifts is a home warranty!* Learn how Old Republic Home Protection can help you grow your business!
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*Except where prohibited by law.