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Your Short Sale Resource Website
June 2013:
- Puppy Love? Not For All Buyers
- How to Handle an Angry Client
- The Three Pillars of Online Marketing
- Understanding Renewal Rates

Puppy Love? Not For All Buyers

Cute puppy Our pets give us unconditional love, and for many of us we can't imagine our home without our pets. However, not all buyers feel the same way. In fact, some buyers put a "pet house" on their list of less desirable traits. Whether it is due to allergies, fur, cleanliness concerns, pet damage, or simply a fear of pets, it is important for home sellers to understand what they can and should do to address this concern.

Before any showings or open houses, have your sellers remove (or clean and hide):
  • Litter boxes or potty pads
  • Dog beds and crates Read more.

How to Handle an Angry Client
By Jennie Wong

Something has gone wrong with one of your clients. One of your employees has made a mistake or maybe you were the one who messed up. Either way, you have a hopping-mad person on your hands and a sinking feeling in your stomach. How do you deal? How do you recover? Read more.

The Three Pillars of Online Marketing
By Jeff Fischer

Marketing yourself and your properties online has taken a dramatic shift because technology has opened many low-cost and no-cost doors for you to do more marketing in less of your time. Current statistics show that 90% of consumers begin their property search online and can take as long as 15 months to select a home. To be successful today you must build a strong online presence for yourself and your properties while also building brand recognition on heavily used real estate sites. This can be accomplished by integrating the "three pillars of online marketing" into your current online campaigns: Google, ActiveRain, and Craigslist. These sites allow you to strategically place yourself on high-traffic real estate search platforms. Read more.

Understanding Renewal Rates

An Old Republic Home Warranty gives you powerful budget protection and peace of mind during your first year of homeownership... and throughout the years that follow!

In our effort to provide you the greatest value – a Home Warranty Plan with the strength of truly comprehensive coverage, fewer limitations, outstanding service, and an affordable price – we continually enhance our coverage and terms and conditions to meet your needs and exceed your expectations. Our commitment is to earn your trust and loyalty as a Customer for Life.

It's been asked in the past why our renewal rates sometimes increase. It's not an unfair question and we feel it's our responsibility to be transparent and provide the necessary understanding to both real estate professionals and Plan Holders alike. Read more.

"There is no exercise better for the heart than reaching down and lifting people up."

~ Poet, John A. Holmes

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